Samsung has confirmed it is developing a watch to take on Apple's rumoured iWatch.
The Korean giant let its plans slip during an interview - setting the scene for the arch-rivals to do battle in yet another market.
Experts believe both technology giant's watches will link to mobile phones and offer largely similar functions, such as the ability to show emails and download mini apps.
The Samsung device will perform many of the tasks of a smartphone, a source told Reuters on Tuesday, without giving further details.
The source declined to be identified because Samsung did not want to reveal to the public any information about its new product line at this time.
However, an earlier concept developed by by designer Joseph Loetiko shows a watch than can be removed from its wristband when running or to answer a call, for example.
Shares in both Samsung and Apple have taken a hit as the world's top two mobile device manufacturers keep underwhelming consumers with their latest smartphone models.
Samsung shares dropped nearly 5 percent, or around $10 billion, in just two trading sessions after it launched its latest Galaxy S smartphone late on Thursday, partly hit by concerns that its flagship product lacks the 'wow factor' and may not live up to expectations.
Samsung became the world’s largest smartphone maker last year, overtaking Apple. Samsung had 29 percent of global smartphone unit shipments in the fourth quarter, compared with 21 percent for Apple.
Experts believe the new watches could kickstart the mobile phone market, in the same way that the tablet market exploded when Apple introduced the iPad.
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